Allie Brand Identity & Visual System Design

Your Personal Health Coach

 

Codex Health, 2021


Allie facilitates a closer connection between you and your healthcare provider. As part of this program, you can share your biomarkers, such as weight, blood glucose, blood pressure, activity, etc., to give your healthcare team a complete picture of your health condition.


Creative Direction

Research & Strategy

Competitive Audit

Brand Identity System

UX/UI Design

Tone of Voice

Illustration

Allie logo - Primary lockup
Allie logo grid
Allie app logotype
 

Allie Coach Cards are invaluable assets that offer individuals a compact yet powerful toolset to aid in their pursuit of improved well-being. These cards provide concise and actionable information, serving as guides packed with practical insights, motivational prompts, and supportive guidance.

Allie Coach Cards

Allie Illustrated

We developed a warm and friendly illustration style used throughout the Allie experience.

We provided an illustration library allowing our client to combine various components that can be easily reused to create various storytelling and product experiences.

Allie app onboarding
Allie app onboarding
Allie app onboarding
Allie app onboarding
Allie app onboarding
Allie app onboarding
Allie app
Allie water bottle
Allie app T-shirt